5 Essential APIs for Application Integration

Looking to identify which apps your company requires? The integration of applications is a difficult one. According to a study just 30% of companies are successful in Digital Transformation. Their inability to innovate revealed a key issue: businesses must be agile and fast enough to adopt innovative technologies if they want to stay relevant.

Businesses must adopt the latest techniques for information flow to ensure they don’t get lost in the digital disruption. It’s not a secret that APIs for web services (application programming interfaces) are at the centre of the information sharing industry today. Shopping online, mobile apps and the ability to log in using Facebook and Google passwords are made possible by the widespread usage of APIs.

APIs are everywhere and consumers are looking for the convenience and the modern technology that comes with APIs. Integration is becoming an increasingly essential component of every company’s digital ecosystem in order to compete in the modern marketplace.

If your system is beginning with a lack of integrations, this may appear too much. You might feel that you’re in the back of the race and need to get ahead. There are a variety of methods to make use of the APIs of popular applications, and begin reaping the benefits today.

The blog article will take a look at some powerful API toolkits for integration that are easily implemented using popular business applications like Calendly, Dropbox, Google Contacts, Stripe, and Intercom. Some integrations work with popular applications and services such as Facebook, PayPal, and Squarespace.

The company you work for is likely to use one or some of these, if not then read on. The programs you are using will surely have API Integration. The following list should give you an idea of what you can accomplish with the top business tools.

This integration of applications with the other APIs makes for an omni-channel user experience. There are 5 API types that you can apply to the next development.

1. API Type: Calendly

Calendly is a highly efficient scheduling tool that makes it easier to coordinate and schedule meetings for many invitees. With Calendly it is possible to eliminate the back and forth emails and let invitees set up meetings in your calendar according to your preferences for availability. Create a link, then distribute it. Invitees are then able to schedule the time in your calendar by using the link. It also automatically sends reminders and follows-ups.

Common Calendly Integrations

Salesforce: Salesforce is a CRM platform that can be used to manage the pipeline of sales. By using the API, programmers are able to do tasks like setting up meetings based upon new leads. This integration lets team members monitor and analyze events based on the time period, the campaign or meeting type, as well as many other fields that are shared between Calendly along with Salesforce.

QuickBooks: QuickBooks Online enables businesses of any size to manage their financial records using a simple tool. Connecting with Calendly allows users to make new receipts, invoices or bank deposits that are based on Calendly events.

ClickFunnels: Automatizing sales with ClickFunnels removes the tedious task of following up with leads. A type of API such as Calendly allows the embedding of calendars in the funnel for marketing.

2. API Type: Dropbox

The process of managing documents across a business can cause chaos and create an issue with document management. Dropbox, a cloud storage system, simplifies document management. Dropbox offers total control over the organization of information and makes it simple to share documents among team members.

Common Dropbox API Integrations

Asana- Asana is an application for managing projects that can organize multiple projects across the company. Developers can perform tasks like connect Dropbox files directly onto Asana tasks or even create an entirely new document within Dropbox in response to the Asana task. With this integration, Dropbox files and folders can be accessed directly from Asana. Utilizing Dropbox’s version control in the background, when the file is updated the Asana task will be automatically modified.

Shopify- Shopify allows you to build e-commerce websites easily by offering all the tools needed to build an online business. Developers can make use of the Shopify API type to perform tasks like creating a new document in Dropbox according to factors like abandoning a cart, a new purchase or a newly completed order.

PayPal- The PayPal integration allows PayPal users, both businesses and individuals can pay and send money through email. A typical Dropbox connection is the creation of an email file or folder if you make a sale through PayPal. If you’re making use of Dropbox Shop, which is the Dropbox Shop feature, and you are selling downloads for documents within your Dropbox The API lets PayPal to act as the payment processing company for you. This set-up also works with Dropbox Shop’s sales, revenue and traffic reports by taking information from PayPal through an REST API.

3. API Type: Google Contacts

Google Contacts is Google’s call management tool that can be used alongside Gmail or as a stand-alone option in conjunction with Google Workspace.

Common Google Contacts Integrations

LinkedIn: As a network as well as a career-focused platform LinkedIn allows users to connect with professionals from across the globe. The integration synchronizes contact details with Google Contacts and your LinkedIn connections.

Typeform: Typeform is a program that allows users to create web forms using a drag-and-drop web interface. The most common use using Typeform API type is to create a brand new Google contact using an entry in a form.

Facebook: The wildly popular social media platform allows users to communicate with their family and friends across the globe on the same platform. Developers are able to integrate Facebook’s Facebook connection to Google Contacts to keep contacts on the same page across both services.

4. API Type: Stripe

Being one of the most widely used payment services on the internet, Stripe also offers robust invoicing capabilities. For a lot of businesses, the integration starts with incorporation to Stripe and will make your company ready to create invoices and manage subscriptions, as well as keep track of payments from the beginning.

Common Stripe Integrations

Google Contacts: A great integration with Google Contacts can be adding or updating contacts when the creation of a new customer in Stripe.

Kajabi: Kajabi is a platform for online courses. Kajabi can be described as a tool used for offering online classes. Stripe Integration with Kajabi allows customers to purchase a course using Stripe.

Zendesk: The consolidated sales, customer support and marketing platform enables sales teams to manage leads more effectively. One common application for this integration is to create an invoice for a new customer using Stripe whenever a new ticket is made within Zendesk.

5. API Type: Intercom

Intercom is a platform for messaging which allows businesses to connect with visitors to their websites via the use of a dashboard.

Common Intercom Integrations

Squarespace: As a site creator, Squarespace lets customers build modern and professional-looking websites using templates and a drag-and drop interface. Connecting Intercom to Squarespace lets customers communicate in real time to the website.

Google Tasks: Using the Intercom API type, developers can build workflows, for example, creating a new task in Google Tasks when a new user is registered in Intercom.

Toggl: Toggl is an online tool for time entry. The integration of Toggl with Intercom lets you use features like creating a new entry on Toggle in response to an event that occurs in Intercom.

Benefits of an Application Integration

It’s clear that the digital transformation process through these integrations can add new capabilities to your software, and also improves the efficiency of your business processes. However, when you look at the bigger picture, there are a lot of advantages to these as well as different API Integration services. Here’s a list of of the top ones benefits: 

Lower costs: Combining two data sources to build new functions means that there is no need to purchase new software to gain the same capabilities. API integrations help save costs by making the most of the data you already have. Collaboration is improved One of the greatest risks of not integrating is that information gets hidden in silos of data. When apps don’t share their information, employees aren’t aware of the information accessible to them. If your information systems platform is built around integrated applications, data from backend systems flows through all the apps within your business, enabling greater collaboration between managers, employees and customers. 

More secure: Trying to build your own information-sharing solutions through internal software development implies that you need to consider security concerns yourself. On the other hand the APIs that public applications providers offer include security protocols. If you make use of these APIs and adhere to the integration procedure it is possible to be sure that your personal information is transferred securely. 

Advantage: Combining data from a variety of sources gives you more data available to analyze metrics and data. If your business analysts and IT have more data to draw from, you’ll be more prepared to spot opportunities in the market that would otherwise be unnoticed by you. Data is power and data can be extremely effective when looking to gain the competitive edge in your industry. 

Mobility: The cloud is the basis of SaaS applications that are accessible no matter where the workforce you employ is. Today, remote working and hybrid schedules are the norm. The creation of an information systems platform with tightly integrated cloud applications ensures that employees working at home or from remote offices can access the same data that employees working in the office.